The Ian Scott Group

Bringing Business & Solutions Together
Web Design|E-Commerce|Marketing|Server Management & Security

Canada: 26 First Avenue
Orangeville, ON L9W 1H8
(519) 940-3504
Europe: +30 210 27 97 842
+30 690 600 3137
(Athens, Greece)

R.B. Meiser Fly Rods – It’s SEO And Not Magic, Bob!

Case Study: Develop New Website And SEO Optimization for R. B. Meiser Fly Rods

meiser fly rods

Website URL:

Business Name: R.B. Meiser Fly Rods

Location: Medford, Oregon, USA

Area Serviced: Ships world wide.

Product: Fly rods, especially spey, double handed and switch rods.

Working with Bob Meiser has been a joy for me. I remember the first time we spoke on the phone, and we talked about fishing, Irish whiskey, and his web development needs. Bob has a product which, generally speaking, competes against some of the largest fishing rod manufacturers in the world. But Bob’s rods are of a very high quality and unique design which offers fly anglers some extra choices when it comes to spey fly fishing and double handed casting rods.

He wanted a website that looked as good as anyone else’s out there and at the same time, it was vital for him to have excellent search engine rankings on a number of search words and phrases.

We delivered. Here’s what Bob wrote to me:

“I want to thank you guys for the job you have done (and continue to do) on my website, It looks great and I get a lot of compliments on it.

But even more importantly Ian, the search engine optimization you have done with my website is incredible! As you know, my specialty is fly fishing rods, especially spey double handed and switch rods. On many search terms that my potential new customers would use to find my products,
I am ranked very highly on major search engines and for many search word phrases, I have the most valuable #1 spot!

As a result of your work, I have new customers from all over the world. The website has more than met my expectations and your skill in helping me achieve excellent search engine rankings is a major reason why.

I’m not sure exactly what magic you do, and I don’t have time to learn it. Your work has enabled me to spend more time doing what I love to do – interacting with and providing product to my customers instead of spending time learning about technical stuff I’m not that interested in.

Thanks Ian!”

How we did it:

Website was optimized for search engines and included analyzing key word frequency rates. Adjustments and tweaking made where and when necessary.

Backlinks were sought from relevant external websites.

Other Search Engine Optimization practices were implemented.

Bob Meiser presently owns the #1 spot for a variety of search terms and phrases that are relevant to his products, and searchers click through to his site. How valuable do you think that is to him?

It wasn’t magic. In fact, it was hard work – but we enjoy doing it, and I enjoy receiving and hearing the compliments on the work that’s been done.
More Case Studies