Search Engine Optimization (SEO)

SEO – Are You Frustrated Because Google Seems To Pass You By?

Are you finding it frustrating to get ranked in the search engines? Are you trying to find out how to drive more traffic to your website? You have a website, with lots of content, but no one is visiting.  Your site could be lost down the many results pages for important search keywords and phrases relevant to your business’ services and products.

Are there technical issues with your website perhaps? Maybe you need a Website SEO Audit completed. You’d be amazed at what we find sometimes during one of those audits and can pinpoint some reasons why your site is not even indexed. Are you getting frustrated seeing your competition take away all the traffic that you could be getting?  Maybe you’ve got a hefty Adwords account that keeps generating a huge expense but  clicks you’re paying for that aren’t converting into sales.  You think you need Adwords because you’re just not getting the rankings. And here’s one of the problems too: A recent report that crossed our desk indicated that web savvy searchers are skipping over the ads and going right into the search results.

We can help. Contact us today by email or phone.

SEO Companies – Are You Frustrated Because …

… they promised you page one rankings, and sure – you’re ranked for some obscure term that no one searches on? Ah, there is a lot of thatgoing around these days! We get the spam messages ourselves, “You’re not ranked for grand prairie saltwater fly fishing or some such thing but we can get you on page 1 of Google!” As if anyone is actually going to be searching for saltwater fly fishing in grande prairie in the first place, and your site has very little to do with it.

No, you want to be found on searches that real people actually search on. We understand that. And yes, we also understand you don’t want to be banned by Google because some company promised you page 1 search engine rankings, got them for you, and then you later discovered the company you hired had used what are called in the business, “blackhat” techniques.  We won’t do that.

If this is you, again – give us a call or send an email. We’ll talk. We’ll talk about what we can do to help you.

A Little About Our SEO

We’ve been doing it since 1997! Not only for local clients here in Orangeville, but we’ve been providing search engine optimization (SEO) to clients throughout North America. Why have we been so successful at this? A few reasons:

  • 1. We study SEO techniques on a regular basis, closely observing changes and using some of our own sites as our “experiments” to discover what works and what does not, before we apply techniques to our clients’ websites.
  • 2. We don’t engage in blackhat SEO techniques – while some so-called SEO “experts” will promise you great rankings on a variety of search engines, many of their methods are questionable at best. We’ve seen some of our clients come to us after they’ve used another firm who ended up getting them de-listed from Google.
  • 3. Our multi-years of experience is beneficial to our clients.  We love doing this stuff! We love seeing our work paying off for our clients and enjoy hearing our clients talk about how well they are now doing. Because we love doing it so much, we tend to over-deliver.
  • 4. Our methods are holistic in that we use a variety of methods – not just one, to ensure that our efforts actually work over the long haul. If you’ve only done one kind of SEO optimization, you’re at risk of losing your rankings if that one method happens to become less important due to an algorithm change that Google makes.

These are just some of the reasons why our SEO services work. Take a look at some of our case studies which show just a few of our past successes.

Although we are located in Orangeville, ON, we have worked with clients from all over Ontario including Toronto, Richmond Hill, Guelph, Brampton and Ottawa. Going further, we’ve worked with clients throughout the rest of Canada as well as United States in a variety of States and cities.

If you’re looking to increase your own search engine rankings for your website, or need some help with some other aspect of Internet Marketing, give us a call at (519) 940-3504.  Alternatively, you could also send us an email at info@ianscottgroup.com.

Anyone who makes guarantees to you about being “#1 in Google” or promises you the moon will likely end up delivering a load of mushrooms to you.  We’ll take a good look at your present website, do some keyword research (there’s no point in having great rankings for search terms that no one searches on!), and let you know what we think we can do for you.

Search engine optimization is a process – something that needs to be maintained and managed over the long term as well.  We’ve been doing it since 1997, and it’s one of our favorite things to do!

What Is SEO?

SEO or Search Engine Optimization is an ongoing process which examines multiple factors for why a site is ranking where it is for a given search term. The process includes looking at both on-site and off-site factors that could be either causing a decrease or giving a website a boost in the search engine results for that key word or search phrase.

It is also an examination of ensuring that the searches a site is ranking for are relevant and will provide a return on investment. It is of not much use to be ranked highly for search terms that don’t offer you any monetary value, or search terms that few will be actually searching on (unless it’s a search term that has little interest, but is one in which the interest that does exist, are among buyers that are willing to pay a large amount for that service or product).

Search engine optimization is not only about obtaining high ranking results, but also results that are relevant to your specific business and that will increase your customer base and ultimately help you grow your business.  With this idea in mind, it’s important to start with your website first, and look at all the various on-site factors that contribute to good rankings. There are a number of factors, both technical and content related, that can have an effect on how you rank.

Additionally, it is important to strike a balance as your website’s goal is more than to simply rank well. Ultimately, it’s about creating new customers and perhaps engaging present clients – therefore your website needs to reflect that. Content cannot be created only with search engines in mind, but must be informative to actual human visitors.

 

 

2 Responses

  1. Davor Tomic says:

    Hi, I have been told by various parties that my site does not have proper on-site SEO. My developer tells me that it is not true that most important things have been implemented apart from the responsiveness. He says that most of the things in the below checklist are not important. Please could you tell me what you think. Many thanks, Davor. (Please find the checklist below)
    10 elementary SEO elements for all pages
    URL rewrite (.htaccess)
    Images in one folder
    Error/Thank you pages designed
    Use text links for navigation whenever possible
    A single H1 element on page
    Use javasctipt/CSS in separate files whenever possible
    Robots.txt and XML Sitemaps (Webmaster tools)
    Unique page title and page description
    Page keywords in links (anchor text linking)
    Code validation done at http://validator.w3.org/
    Non elementary designer SEO elements
    Page sizes checked
    Define colour of text links imbeded in content
    Links are easy to spot
    Clickable object easy to spot
    Define H1-H6 in CSS
    H1 holds the headline
    H2 holds subheadlines
    Content is placed close to the body tag (sidebar placed after content)
    Company logo directs to homepage
    Call to action on every page
    Non elementary developer SEO elements
    Domain name with 1-3 keywords
    Filenames should be descriptive
    Navigation links should include 1-3 keywords
    Alt tags implemented
    Thumbnails are separate files, not originals resized by image attributes
    URL structure approved
    Don’t add session ID’s to any URL’s you want to be indexed
    300 /301 / 302 / 303 redirects
    Page links validation
    Using the title attribute on links.
    Under 100 outbound links
    Video and images sitemaps
    Non elementary web server SEO elements
    Domain has to be 1+ year expiration
    Test web pages on IE,Mozilla,Chrome,Safari and Opera
    Dont submit site to SearchEngines,instead link it with PR5 site

    • admin says:

      Seriously? You’re developer has told you that most of the things in that list are not important?

      While I would disagree with some of them being vital for SEO purposes (ie, there is no evidence that registering a domain name for longer than a year has any serious SEO benefit, among a few others), there are certainly some things there in that list that are very important.

      Send us an email or give us a call and we’ll see if we can help you.

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