SEO And SSL: Our Own Case Study

For some time now, Google have been recommending that websites use the SSL (Secure Sockets Layer) protocol if at all possible. As we discussed earlier in our article entitled “Webmaster Guidelines And SSL,” there are two protocols that websites can run on: Regular unencrypted HTTP, and encrypted HTTPS over SSL. Briefly, HTTPS or SSL creates…

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“SEO Is Dead,” Some Claim

Recently, I noticed a “tweet” on Twitter from a marketing “guru,” who announced that search engine optimization was “dead.” The so called guru linked to an article wherein he wrote that backlinking was no longer a viable activity and as a result, agencies that provided search engine optimization were about to close their doors and…

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Looking For A New Domain Name? A Quick SEO Tip

Sometimes, business owners (and others) want a new domain name in addition to the present one they are using. There could be many reasons for this – to promote a new product or service, or they have found a domain name that is available that compliments their existing website or domain. When purchasing a new…

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Reputation Management The Wrong Way Could Cost You

Although extrememly unethical, many businesses and organizations are tempted to post fake positive reviews about their products and services in order to boost business and make themselves look better than their competitors. I’ve even seen how some SEO firms and so called on-line reputation management consultants will offer to obtain fake positive reviews for a…

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